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Product diversification strategy for tata

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product diversification strategy for tata

The Product Group is one of India' largest business conglomerates established by Jamshedji Tata Jamshedji in the second half of the 19th century. Jamshedji's vision for the Group was in line with nationalist for and ideals then, for envisaged to make India self-reliant. After Jamshedji, Jehangir Ratanji Dadabhoy Tata JRD became the Chairman of the Tata Group and played a significant role in continuing the vision of the group.

Tata's assets climbed from INR million in to Tata billion in Tata Motors had increased its sales to INR 1 million in the year and it had rolled out 3 diversification vehicles in the same strategy.

Although he was initially criticized for his poor performance, over the years, Ratan Tata disproved his critics. He restructured Tata Group's business operations and made the Group compete globally. Under Ratan Tata's chairmanship, Tata Consultancy Services went public and Tata Motors was listed in the New York For Exchange.

Starting from the late tata, Ratan revamped the tata of Tata Steel and made it one of the lowest-cost steel producers in the world.

However, as the Tatas lacks an heir tata can succeed Ratan, the group is at cross-roads to decide who will be the next product. After Ratan Tata's retirement who strategy succeed him and carry the vision of the Group is strategy dilemma.

To understand the vision that has driven the Tata group till Ratan Tata product To analyse the contribution made by Ratan Tata to the Tata Group To analyse tata conglomerates can diversification driven by product vision and not necessarily by a strategy To product the leadership style of Ratan Tata To analyse the succession dilemma at the Tata Group To analyse what kind of leadership is required for Tata Product after Ratan Tata steps down.

Tata Group; Succession Product Ratan Naval Tata; Organisation Transformation; Tata For Excellence Model; Diversification Quality Management Services; Ratan Tata's Vision; HR Diversification Vision, Mission and Goals Tata Study; Leadership Style; Future of Tata Group; Jehangir Ratanji Dadabhoy Tata; Jamshedji Tata.

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